Davines is the #1 sustainable beauty line in the world and you can get it at Denver, Colorado’s #1 rated sustainable salon!
Here’s some of the reasons we love partnering with Davines!
They Help Plant Fruit Trees Around the World
Every April, The Davines Group encourages their salons to fundraise for The Fruit Tree Planting Foundation, a nonprofit charity that helps provide food and income generation to communities and families in need around the world. This year, the proceeds will go to planting 5,000 trees in Peru. Davines and The Fruit Tree Planting Foundation will choose the salon that has the most creative and successful fundraising efforts, and the team members of the winning salon will go to the South American country to help plant the trees alongside the families who receive them.
They’ve Been a Certified B Corp Since 2016
Becoming a Certified B Corp is no easy task! The Davines Group went through a rigorous assessment by nonprofit B Lab®, which evaluated its performance in the areas of employees, environment, governance, community, and customers and ensured it was creating a positive impact on the world economically, socially, and environmentally. It encompasses everything you could imagine: from the types of cars their team drives, the paper the office uses, how employees volunteer, and more! For Davines, becoming a Certified B Corp fits perfectly into its vision of sustainable beauty.
They’re Using Your Hair Clippings To Clean Up the Globe
Davines has partnered with Green Circle Salons to work toward turning salons into a zero-impact industry, which means reducing and offsetting CO2 emissions. Almost everything in a salon can be taken into consideration and reused—even the hair that falls to the floor during a cut, which can be used to help soak up an environmental oil spill.
They Incorporate Slow Foods
Have you checked out your Davines ingredient list lately? In collaboration with Slow Food Foundation for Biodiversity, each of Davines’ nine product families that are a part of the Essential Haircare line includes one active ingredient from a Slow Food Presidium. Take one of our favorites, Davines LOVE Smoothing Conditioner: It’s made with olive extract from the farm of Mr. Carmelo Messina in a small area of Italy called Ficarra.
Their Packaging Is So Much More Than Meets the Eye
The packaging for Davines’ Essential Haircare line is not only chic, but it’s also ready for its next incarnation. The packaging is made out of reusable, food-grade materials, but also can be reused easily by you! Check out these adorable and easy to make succulent pots.
There’s Even a Davines Coffee (Yes, Please!)
You can up your Davines morning routine via its Caffe Vita farm direct coffee collaboration. Just like Davines’ luxe ingredient notes, this one features hints of toasted almonds, caramel, smooth dark chocolate, and hints of bright strawberries. I’ll take a large, please!
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BEING AN ARTIST IS ABOUT CRAFTING YOUR CREATIVE INSPIRATION INTO MATERIAL, AND THIS IS WHAT A HAIRSTYLIST SHOULD DO
FRESH FROM WINNING THE PRESTIGIOUS 2015 BEST AVANT GARDE AIPP AWARD FOR HIS FASCINATING CREATIVITY, DAVINES ARTISTIC DIRECTOR, ANGELO SEMINARA, TELLS US MORE ABOUT HIS ARTISTIC DEVOTION TO THE HAIRSTYLING PROFESSION.
Angelo, what does inspire you most?
“Inspiration can come from so many different places, but the essence of the natural world is surely what inspires me most. Mother Nature surrounds us and permeates every aspect of our life with boundless beauty that will never stop to fill with wonder the eyes of those who want to see it. I am indeed very curious and I think that inspiration is basically all about curiosity and passion for what you do: if you don’t have that hunger for knowledge, then you are just missing so many chances of discovering and inventing something new, both in hairstyling and in life.”
Think outside the box news 22/3BackNext
Where does creativity meet hairstyling?
“I think that creativity is a recipe made of many different ingredients: inspiration sources, individual sensitivity and, last but not least, the love and dedication to your profession, hairstyling in my case.
One of my objectives in hairstyling is to step outside the box, to create something that seems impossible and unexpected, that pleases my eyes, mind and soul, but nevertheless my philosophy is always to make a woman look beautiful and modern. Originality often means eclecticism, a mix of elements coming from different forms of art, that’s why to work with hair I also search for inspiration from other fields that are not necessarily the hairdressing one, such as fashion industry, photography, architecture, design and contemporary art. I like to collect, combine and experiment, translating all the ideas and re-elaborating all influences in various ways: besides my salon work, my creative collection productions and magazine shooting works, I design hair for art curators for fashion exhibitions.
I love hairdressing and if you love something in life you automatically become loyal and truthful to it. Hairdressing is my passion, through good and bad times and I always stick with it. Every day I look forward to my job. I definitely believe creative hairdressing is an art form in itself, a vital visual force to complement other arts.”
If we ask you to tell us the name of a hairstylist who represented a turning point for your career…
“The first name that comes into my mind is for sure that of Trevor Sorbie, a real hairdressing icon, who has inspired the whole sector at a worldwide level, becoming a mentor for many of today’s top hairdressers, thanks to his ability of always combining perfectly the highest quality standards with the most excellent hairdressing. Working with him for 15 years was a very meaningful and enriching life experience, he became like a father to me and I feel very grateful for what he gave me from both a professional and a human point of view.”
What is new, in your opinion, in the latest hairstyling trends?
“While rushing through the professional day by day routine, a hairdresser, like all the other artisans, sometimes runs the risk of forgetting to focus on some basic aspects of his craft, missing some great chances of adding value to his work.
I think that this is the moment to rediscover the creative potential of blow-drying that, in my opinion, is precious like an accessory to be worn, the final expert touch that enhances the beauty of a style. I’m working with Davines on something new, an homage to this special craft, to give it back its artistic dignity. I perceive the blow-drying as an art, and I want to invite all the hairdressers to realize their own masterpiece with hair. You’ll discover soon what I am talking about, I hope that you’ll enjoy it and that you’ll have fun!”
Follow us on Davines Official Facebook fan page to discover what’s new… coming soon!
Slow & Steady
Davines is making major changes this year. It has updated all nine of its Essential Haircare families—they’re produced using energy from renewable sources with Zero Impact packaging and a reduced use of plastic. MINU is a new addition to those families, and it preserves color with its shampoo, conditioner, hair mask and hair serum.
Additionally, Davines is collaborating with the non-profit Slow Food Foundation for Biodiversity by joining the Presidia Project; the non-profit builds bridges between ecology, gastronomy, ethics and good food and supports 10,000 small producers that grow plants typical of specific places.
Each family of the Essential Haircare line contains a single active ingredient from a Slow Food Presidium and features the story, face and name of the farmer who grew it. The goal is to kick-start smaller economies and prevent extinction of local artisan traditions.
Article and more found at: http://www.modernsalon.com/news/davines-new-minu-line-collaboration-presidia-projectLeave a reply